Become Proficient In These Areas To Save Money As A Real Estate Agent

Posted on

Many real estate agents rely on professionals in other industries to support them. If you've recently become licensed as a real estate agent and you're looking for ways to cut down on your expenses, you can think about getting some training in several key areas. Evaluate your monthly expenses; if you can take over the job of someone who is performing a service for you, you'll end up with more money in your pocket. Although you don't want to get so busy that you don't have time for your core duties, you can often become proficient in the following areas.

Social Media Usage

Many real estate agents, especially those who are busy, hire marketing people to run their social media campaigns. While this approach can be advantageous in terms of getting your brand in front of as many people as possible, it also costs you a monthly fee that eats into your profitability. It doesn't take a lot of work to increase your proficiency in social media — and you shouldn't have to spend any money on getting up to speed, either. Do some online research, talk to your peers, and see what other agents around the area are doing.

Graphic Design

While it can take a lot of training and experience to be a highly proficient graphic designer, you should give some thought to learning some basic graphic design programs and doing your own work. For the most part, you'll be doing things like making yourself new business cards and flyers for the houses you're listing for clients. The good news about each of these projects is that they typically follow a template — for example, you input text into specific areas and do the same with photos. If you can learn how to do this work yourself, you'll no longer have to hire a graphic designer for these tasks.


A significant expense for real estate agents who represent sellers can be the photography of the house. If you enjoy taking photos in your personal life, you may wish to think about upgrading your camera, taking some photography courses, and perhaps even getting some one-on-one instruction from a local photographer who specializes in real estate. If you like the process of photography anyway, you may enjoy the prospect of meticulously capturing the essence of each house that you list — and not having to pay someone to do this job for you.